The Women’s March Madness Final Four game between the University of Iowa and the University of Connecticut broke records as the most-watched ESPN basketball game and most-watched Women’s Basketball game of all time. The game got over 14 million viewers on the ESPN network.
The Final Four game beat Iowa’s previous game in viewership on Monday night, which had over 12 million viewers. Along with that, it beat ESPN’s most-watched basketball game which was 2018’s Eastern Conference Final between the Boston Celtics and Cleveland Cavaliers, which had 13.5 million viewers.
The Final Four game became the second most watched non-football game. The only game before it was the 2014 Men’s World Cup U.S.A vs. Portugal game, which had over 18 million viewers.
The other Final Four game from Friday night was the University of South Carolina vs. North Carolina State. The game had over seven million viewers.
The March Madness Women’s Final game is Sunday night, with Iowa against South Carolina.